F@#&!ing Hell, It’s Beer

Since local craft beers (and wines) are a topic near and dear to this blog – and since so many good ones are made within the region on which we’re focused – it seems only fitting to mention that an Austrian brewer has gotten permission to market a beer in the EU under the name “Fucking Hell.” Although that’s obviously inappropriate in English, as this article in Der Spiegel online points out, the name in German could correctly denote a light (“hell”) beer made in the town of Fucking, Austria. So there you have it.

(Hat tip to James Fallows.)

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